Andrés Cruciani

AI-driven demand generation, powered by content

AI-driven demand gen, fueled by content that earns attention.

GTM teams need AI-driven processes, systems and agents to compete. I run outbound, search visibility and content with AI, and build the systems that keep it going.

The problem

GTM teams are being asked to do more, with more channels, more signals and more buyers researching through AI. Most are still running on manual work.

Research, drafting, list building and reporting are done by hand. Messages shift between marketing, BDR and sales. A few busy people hold the whole motion together, and it slows down whenever they're pulled away.

Two things are missing:

  • The programs themselves: outbound that lands, content that earns attention, and visibility in AI-driven search.
  • The infrastructure underneath: AI-driven processes, systems and agents that make those programs repeatable, consistent and fast.

I build both.

What I do

Three pillars, powered by AI-driven processes, systems and agents.

  1. Outbound and BDR outreach

    Start conversations with the accounts that matter, at a scale people can't match by hand. AI-assisted research and personalization, with people approving every send.

    See outbound in detail
  2. Answer Engine Optimization

    Get found, and get cited, by the AI engines and search tools your buyers use. Citable answer pages and visibility tracking across AI-generated answers.

    See AEO in detail
  3. Content marketing

    Create the content that fuels every other GTM motion. One library of buyer answers that marketing, BDR and sales all draw from.

    See content in detail

Underneath all three: AI-driven processes, systems and agents that make the programs repeatable, and stay with your team.

Explore how we'd work together

What you can expect

  • Outbound measured on replies and qualified meetings, not on sends
  • A regular read on where AI-generated answers name your brand
  • Marketing, BDR and sales working from one message
  • Less manual work and faster execution
  • Agents, workflows and playbooks your team can run without me

Let's build an AI-driven demand engine your whole GTM team can run.