Cold outbound and AEO for GTM teams.

The problem

Buyers now get recommendations from ChatGPT before they talk to a salesperson. Marketing teams are expected to show up in ChatGPT, Claude, and Gemini, too, on top of all their other responsibilities, and most of the work is still done by hand.

Meanwhile, account research, email drafting, list building, and reporting each take somebody's afternoon. And marketing says one thing, BDRs say another, sales says a third. A few busy people hold the work together, and it stalls when they're out.

Two things are missing:

• Programs: cold outbound that gets replies, AEO that builds a presence in AI search, and content curated for each.
• Systems: the workflows and agents that make those programs run the same way every week.

I build both.

What I do

Two complementary strategies, with content organized for each.

1. Cold outbound

   Personalized outreach at scale to the accounts you want, with signals guiding when to reach out. AI does the account research and drafts each message. A person approves every send.

   See cold outbound in detail

2. Answer engine optimization

   Getting your company named when a buyer asks ChatGPT or Google who to call. Pages written to be cited, and a running check on whether they are.

   See AEO in detail

3. Content underneath

   I use research, signals, and what your team hears on calls to personalize each cold email. And I organize your website to answer the questions buyers ask AI, with facts behind each answer.

   See content in detail

What you can expect

• Cold outbound measured on replies and qualified meetings, not on sends
• A regular report on whether ChatGPT, Claude, and Gemini name you, and for which questions
• AI handles account research, first drafts, and reporting
• Agents, workflows, and written playbooks your team runs without me