Cold outbound
Personalized outreach at scale to the accounts you want, with signals guiding when to reach out. AI does the account research and drafts each message. A person approves every send.
See cold outbound in detailAI-driven demand generation
Cold outbound and AEO for GTM teams.
I help GTM teams run cold outbound and re-engineer their AEO (AI search visibility) to connect with the buyers they care about when there's interest. I build the workflows and agents that do the repetitive parts. Then I hand the workflows over so your team can keep them running.
Example work
Connecting
Does AI recommend you?
A live tool I built. Pick an industry and type a company: it asks ChatGPT, Claude, and Gemini who they'd recommend, then shows whether that company is named.
Asked live, every run.
Numbers from my own projects
1,034,905
Facebook views in 60 days for Lemon Hill Aikido, my dojo
14 of 15
students who practiced on Homework Forge, the SAT app I built, raised their scores
415
graduates tracked for Comp Sci High, a Bronx charter school
10
security flaws reported and confirmed in bug-bounty programs
01Why now
The problem
Buyers now get recommendations from ChatGPT before they talk to a salesperson. Marketing teams are expected to show up in ChatGPT, Claude, and Gemini, too, on top of all their other responsibilities, and most of the work is still done by hand.
Meanwhile, account research, email drafting, list building, and reporting each take somebody's afternoon. And marketing says one thing, BDRs say another, sales says a third. A few busy people hold the work together, and it stalls when they're out.
Two things are missing:
Programs
Cold outbound that gets replies, AEO that builds a presence in AI search, and content curated for each.
Cold outboundAEOContent
Systems
The workflows and agents that make those programs run the same way every week.
WorkflowsAgents
Every week
I build both.
02Services
What I do
Two different strategies, with content organized for each.
Answer engine optimization
Getting your company named when a buyer asks ChatGPT or Google who to call. Pages written to be cited, and a running check on whether they are.
See AEO in detailContent underneath
Supports bothI use research, signals, and what your team hears on calls to personalize each cold email. And I organize your website to answer the questions buyers ask AI, with facts behind each answer.
03Deliverables
What you can expect
- 01
Cold outbound measured on replies and qualified meetings, not on sends
- 02
A regular report on whether ChatGPT, Claude, and Gemini name you, and for which questions
- 03
AI handles account research, first drafts, and reporting
- 04
Agents, workflows, and written playbooks your team runs without me
