Andrés Cruciani

AI-driven demand generation, powered by content

AI-driven demand gen, fueled by content that earns attention.

I run outbound, content and AI search visibility for GTM teams, and build the workflows and agents that do the repetitive parts. Then I hand those over so your team keeps running them.

The problem

Buyers now ask ChatGPT before they ask a salesperson. Marketing teams are expected to show up there too, on top of everything else, and most of the work is still done by hand.

Account research, first drafts, list building and reporting each take someone's afternoon. Marketing says one thing, the BDRs say another, sales says a third. A few busy people hold the work together, and it stalls when they're out.

Two things are missing:

  • The programs: outbound that gets replies, content people read, and a presence in AI search.
  • The systems: the workflows and agents that make those programs run the same way every week.

I build both.

What I do

Three services, run on the same workflows and agents.

  1. Outbound and BDR outreach

    Outreach to the accounts you want. AI does the account research and the first draft of each message. A person approves every send.

    See outbound in detail
  2. Answer Engine Optimization

    Getting your company named when a buyer asks ChatGPT or Google who to call. Pages written to be cited, and a running check on whether they are.

    See AEO in detail
  3. Content marketing

    One set of answers to the questions buyers ask, written once in your voice. Marketing, BDRs and sales all pull from it.

    See content in detail
See how the systems get built

What you can expect

  • Outbound measured on replies and qualified meetings, not on sends
  • A regular report on whether ChatGPT, Claude and Gemini name you, and for which questions
  • Marketing, BDRs and sales working from the same answers
  • Less time on research, drafting and reporting
  • Agents, workflows and written playbooks your team runs without me

Let's talk about where your demand gen is stuck, and what I'd automate first.